Walk down the diaper care aisle and you will see "cream" and "ointment" used almost interchangeably on packaging. They are different formulations designed for different situations. Understanding the difference helps you reach for the right product at the right time, instead of using whatever is closest when your baby has a red bottom.
Creams are emulsions — a mix of water and oil. They are lighter, absorb into the skin, and deliver active ingredients like zinc oxide directly to irritated tissue. They are your everyday product for mild redness and prevention. Ointments are oil-based (usually petrolatum). They do not absorb. Instead, they sit on top of the skin and create a thick, waterproof barrier that keeps moisture and irritants away from raw or inflamed skin. They are your heavy-duty product for active rash.
Most pediatric dermatologists recommend having both on hand. Use cream for prevention and mild redness. Switch to ointment when rash is active, especially if the skin is raw or broken. For severe rash, layer medicated cream under a thick ointment for maximum effect. If you are not sure whether what you see is diaper rash or something else, our guide to baby rash types can help you tell the difference.