Different types of noise require different placement strategies. Here's how to handle the most common apartment noise sources.
Street-facing window
Place the sound machine between the window and the crib — not on the opposite side of the room. The machine intercepts the noise closest to where it enters. Combine with heavy curtains (which provide modest sound dampening in addition to blackout) and seal any gaps around the window frame with removable weatherstrip tape.
Shared wall with neighbors
Place the machine against or near the shared wall, pointed toward the crib. This creates a sound buffer at the point where noise enters. If the neighbor's noise is bass-heavy (music, TV), brown noise may be more effective than white noise because it has more low-frequency energy to compete. A bookshelf or dresser against the shared wall also helps absorb sound.
Hallway or stairwell noise
Place the machine near the bedroom door. A door draft stopper at the bottom of the door is surprisingly effective at reducing hallway noise — sound enters through gaps more than through the door itself. Keep the bedroom door closed and use a baby monitor rather than relying on hearing through an open door.
Upstairs or downstairs neighbors (footsteps, impact noise)
Impact noise (footsteps, dropped objects) is the hardest to mask because it's felt as vibration, not just heard. White noise helps with the airborne component but can't eliminate the vibration. A thick rug under the crib (even in a carpeted room) adds a layer of vibration absorption. For severe impact noise, consider the quietest room in the apartment rather than the 'nursery' room.
Early morning noises (garbage trucks, deliveries, construction)
The key here is continuous white noise that's already running when the noise happens. If your baby has been sleeping in white noise all night, the garbage truck at 5:30 AM is just another sound against an already-established backdrop. If the white noise shuts off at 5:00 AM, the truck hits against silence — and your baby wakes up.
Your own household (cooking, TV, older kids)
If the nursery shares a wall with the kitchen or living room, treat it like a shared-wall neighbor situation: machine near the shared wall, pointed toward the crib. Close the door. Be mindful of sudden sounds (dropping pots, laughing) rather than steady ones — white noise handles steady background well but can't mask a sudden crash.