The research is clear that bilingual exposure from birth works. The harder question is how to implement it in your daily life. The two most common strategies are OPOL (One Parent, One Language) and the minority language at home approach.
OPOL means each parent consistently speaks only one language to the baby. This creates clear associations and ensures exposure to both languages. The minority language at home approach means the whole family speaks the non-community language at home, relying on school, peers, and the outside world for the community language.
Both work. Neither is required to be 100% rigid. What matters most is that your child gets consistent, interactive exposure to the minority language — because the community language will develop with minimal effort. Talk to your baby, read to them, and play with them in the language you want them to learn. That interactive input is what builds language, not background audio or TV.